The day that Illinois’ Woodstock Willie promised has finally arrived – it’s spring in Illinois! For many parts of the country this means the cold days are behind us and nature will soon be in full bloom. For the Illinois Beverage Association, we are excited for everything that spring brings – long sunny days and the start of outdoor barbeques that last all summer long.

Our non-alcoholic beverages are perfect for a warm spring day. Through our Beverage Calories Initiative (BCI), an effort to reduce beverage calories consumed nationally per person by 20%, our member companies have created several low-calorie and low-sugar beverages for you to enjoy at any event this spring.

The Illinois Beverage Association is committed to supporting your efforts to find balance. Start your spring off right by making healthy choices.

Rob Nash
Executive Director
Illinois Beverage Association