The Illinois Beverage Association (IBA) celebrates National Move More Month! The month of April is celebrated with one very simple objective in-mind: to get up and move! The benefits of living an active lifestyle are endless – given this, Illinois beverage companies want to help fuel a more active lifestyle with a variety of healthy non-alcoholic beverage options.

Through our Balance Calorie Initiative, our beverage companies are offering over 400 low-calorie or low-sugar beverages to choose from. In fact, nearly 60% of the sparkling, flavored and bottled waters, and sports drinks, teas and sodas sold contain zero sugar. Illinoisans are looking for more choices to support them in their efforts to find balance, and our beverage companies are delivering.

The beverage industry is proud to provide such a variety of low-calorie and low-sugar beverage options to help fuel a healthier and more active lifestyle.

To learn more about our Balance Calorie Initiative and the non-alcoholic beverage options our member companies provide, visit https://www.balanceus.org/.

Rob Nash
Executive Director
Illinois Beverage Association