Commercial-News | March 17, 2023

Grab a nice, cold non-alcoholic drink, your bracket and a pen because March Madness has officially started! The National Collegiate Athletic Association (NCAA) Division I Men’s Basketball Championship kicks off today with West Virginia vs. Maryland. Get ready for a month full of excitement, anticipation, and fun!

Our members are proud sponsors of the NCAA March Madness tournament as well as other sport teams at the professional, collegiate and local levels. The non-alcoholic beverage industry works hard to help these athletes, and those watching from home, stay hydrated and power through the game. With our wide variety of low-calorie and low-sugar beverages, you can look forward to cheering on your favorite team with a drink in-hand.

Sports teams are at the heart of our communities and so are our companies. Together, we make great teammates in celebrating March Madness.

Rob Nash
Executive Director
Illinois Beverage Association