Springfield, Ill. — The Illinois Beverage Association (IBA) named Resolute Consulting Vice President Jim Soreng as Executive Director Monday, ushering in a new direction for the organization. The IBA, working with the American Beverage Association, represents America’s non-alcoholic beverage industry which includes some of the most well-known brands throughout the world. Soreng and Resolute Consulting will work with bottlers, distributors and employees to manage all advocacy, communications and administrative duties for the association.
“I look forward to working with the members of the Illinois Beverage Association and the thousands of Illinois residents they employ as we advocate for policies that help working families, support jobs and grow the state economy,” said Soreng.
In his leadership role, Soreng will serve as the liaison between the industry, elected officials and the public and will aggressively pursue the organizations’ initiatives and priorities in Springfield and across the state.
Soreng is a Vice President at Resolute Consulting, a national public affairs and strategic communications firm. He has significant experience creating and implementing public outreach programs at the state and national levels, specializing in issue advocacy campaigns. He previously served as regional manager for the Illinois State Treasurer’s Office, where he designed and managed economic development programs and acted as the office liaison to regional councils of mayors, chambers of commerce and state and local elected officials. Soreng was also the field director for Judy Baar Topinka’s gubernatorial race in 2006 and has worked numerous local races over the past 15 years. He began his career as legislative liaison in the office of the City Clerk of Chicago, serving members of the City Council, local chambers of commerce and community-based economic development and business organizations.
“As our presence in Illinois continues to expand, we are growing the organization and increasing involvement throughout the state,” said Brad Troutman, president, Illinois Beverage Association. “By adding Jim’s leadership to the association, the IBA will be able to aggressively pursue our goals and advocate for our members in the upcoming legislative session.”
The non-alcoholic beverage industry has operated in Illinois for more than 100 years, and the IBA will continue to work to raise awareness of beverage companies’ partnerships in local communities. More than 100,000 Illinois residents are directly and indirectly employed by the industry. Illinois beverage companies and their employees are also members of local communities who generously contribute over $40 million to charitable causes across the state.
For more information about the Illinois Beverage Association, visit http://www.illinoisbeverage.org/.